SleepLogic Privacy & GDPR Statement

Last Updated: 01 June 2026

Introduction

SleepLogic is a sleep wellbeing and educational service operated by Natural Born Media Ltd.

We are committed to protecting your privacy and handling personal information responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy & GDPR Statement explains how we collect, use, store, and protect your information when you use the SleepLogic website, complete online assessments, subscribe to communications, or engage with our services.

SleepLogic is intended to provide sleep wellbeing education, screening information, and lifestyle insights. It is not a medical diagnosis service, healthcare provider, or emergency medical service.

Who We Are

Data Controller: Natural Born Media Ltd

SleepLogic is a service and trademark operated by Natural Born Media Ltd.

For privacy-related enquiries, please contact:

Email: Screen@SleepLogic.co.uk

Information We May Collect

Depending on how you interact with SleepLogic, we may collect:

  • Name and contact details
  • Email address
  • Communication preferences
  • Sleep, wellbeing, and lifestyle information
  • Assessment responses and screening information
  • Information voluntarily submitted through forms or questionnaires
  • Technical information such as IP address, browser type, device information, and cookies
  • Website and email engagement data

We only collect information reasonably necessary to provide our services, communicate with users, and improve the SleepLogic experience.

Special Category Data

Some information submitted through sleep wellbeing assessments may constitute special category health-related data under UK GDPR.

Where this applies, we rely upon your explicit consent to process this information.

By completing and submitting an assessment, you consent to the processing of the information you voluntarily provide for the purposes described in this Statement.

How We Use Your Information

We may use your information to:

  • Deliver and manage sleep wellbeing assessments
  • Generate educational reports and insights
  • Provide sleep and wellbeing information
  • Categorise users into wellbeing groups to help deliver more relevant educational content
  • Tailor communications, resources, and recommendations
  • Respond to enquiries and support requests
  • Improve our website, assessments, and services
  • Meet legal, regulatory, and compliance obligations

We do not sell personal data.

Wellbeing Categories and Personalisation

SleepLogic may group users into general wellbeing or sleep-related categories based on assessment responses.

These categories are used solely to:

  • Personalise educational content
  • Improve user experience
  • Provide relevant information and resources
  • Support service development

These categories are not intended to:

  • Diagnose medical conditions
  • Create healthcare records
  • Replace professional clinical assessment
  • Provide automated clinical decision-making

Assessment outcomes are educational and informational only.

Email Communications and Marketing

If you provide consent, we may retain your contact details and wellbeing-category information in order to:

  • Send educational sleep and wellbeing content
  • Provide newsletters and updates
  • Share relevant resources and information
  • Inform you about SleepLogic services and developments

You can unsubscribe from marketing communications at any time using the unsubscribe link included in emails or by contacting us directly.

Where required by law, marketing communications will only be sent where appropriate consent has been obtained.

Lawful Bases for Processing

We process personal information under one or more of the following lawful bases:

  • Article 6(1)(a) UK GDPR – Consent
  • Article 6(1)(f) UK GDPR – Legitimate Interests
  • Article 9(2)(a) UK GDPR – Explicit Consent for Special Category Data

Our legitimate interests include operating and improving SleepLogic, providing educational content, maintaining user relationships, and communicating with individuals who have engaged with our services.

Data Sharing

We may use carefully selected third-party service providers to support:

  • Website hosting
  • Form and assessment software
  • Email communication platforms
  • Secure cloud storage
  • Website analytics
  • Operational and administrative functions

Where third parties process personal data on our behalf, appropriate contractual safeguards and data protection agreements are in place.

We do not sell or rent personal information to third parties.

Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide services
  • Maintain user relationships
  • Deliver educational communications
  • Meet legal and regulatory obligations
  • Protect our legitimate business interests

Assessment and communication data may be retained for up to seven years following your last meaningful interaction with SleepLogic unless:

  • You request deletion earlier;
  • Retention is legally required; or
  • We have a legitimate reason to retain limited information for compliance, fraud prevention, dispute resolution, or record-keeping purposes.

Where appropriate, information may be anonymised for statistical, service improvement, or research purposes.

Data Security

We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, misuse, loss, alteration, or disclosure.

Access to personal information is restricted to authorised personnel and approved service providers who require access for legitimate business purposes.

Your Rights

Under UK GDPR, you have rights including:

  • The right to access your personal information
  • The right to correct inaccurate information
  • The right to request deletion of your information
  • The right to restrict processing
  • The right to object to processing
  • The right to withdraw consent
  • The right to data portability where applicable
  • The right to lodge a complaint with the Information Commissioner’s Office (ICO)

You may request deletion of your personal information at any time. We will comply with such requests unless we are required or permitted to retain certain information for legal, regulatory, fraud-prevention, dispute-resolution, or legitimate business purposes.

Cookies and Website Analytics

SleepLogic may use cookies and analytics technologies to improve website performance, understand user behaviour, and enhance user experience.

Where required, cookie consent mechanisms will be used.

Important Notice

SleepLogic is a wellbeing and educational platform.

Assessment results, scores, categories, reports, insights, and recommendations are intended for educational purposes only and are not a substitute for professional medical, dental, psychological, or healthcare advice.

If you have significant symptoms or concerns regarding your health, sleep, breathing, or wellbeing, you should seek advice from an appropriately qualified healthcare professional.

Updates to This Statement

We may update this Privacy & GDPR Statement from time to time to reflect legal, operational, or service changes.

The latest version will always be available on the SleepLogic website.

Contact

Privacy enquiries may be directed to:

Screen@SleepLogic.co.uk

SleepLogic is a service operated by Natural Born Media Ltd.